Cupcake Logo Design

This is for a second live project I worked on for 'Jane O'Briens Cupcakes', a start-up' business making specialist cupcakes. This was a very different project to the 'Virtual School' logo above as the approach could be more informal and fun. The cupcake created topping is created from the letters of the client's name and sits above a hand-rendered cupcake case. After finding a suitable font (Bickley Script) I developed it into a shape that could be perceived as a cake decoration. The two tones of pink lets the design flow from top to bottom, with the design 'standing' on the pink rectangle, containing the word 'Cupcakes'. Making the client's chosen colours of black and pink work together well was a central part of getting the design approved.