Typograghic Structure

This is the final design from a typographic project to create a newspaper advert for the 'Alvin Ailey American Dance Theater'. Throughout the development of the design I learned the value of managing information using fonts, weights, alignment and structure to lead the eye through the hierarchy in the copy. The use of circular shapes represents movement in dance, suggesting spinning, and the idea of sequence shown by the connected circles. I am pleased with the final design; the contrasting shades, and textured background complement each other well, while allowing the type to be legible.