Tameside Virtual School Logo

This was a live project for a client who approached us to design for a logo for a 'Virtual School' for the Local Education Authority. After several stages of design and meetings with the client, this design was selected. The client wanted to appeal to a younger audience with a message of 'in partnership' being important for the stakeholders in the business. The concept symbolises a group of people working together, in the shape of a tick, to suggest togetherness and success. Through trial and error it was clear the colour worked best ranging from a darker blue to light as the figures move further away, which allows the text to become the main section.

As the project developed I explored a wide range of concepts and styles in search of a logo that delivered the message the client wanted. Responding to a client who was quite visually literate was an interesting challenge and I had to take quite critical comments on board as I moved towards a solution.